Sensor Tower is quote-only with a $75k median annual contract*. Appfigures charges $9.99 a month for first-party analytics, $599.99 for two-competitor estimates and $2,499.99 for store-wide estimates. Sensor Tower fits studios running multi-channel paid UA, and Appfigures fits indie developers. Both sell modeled estimates and neither publishes an error rate. Prices verified on 12 November 2026.
Sensor Tower vs Appfigures comparison
| Sensor Tower | Appfigures | |
|---|---|---|
| Price | Quote only, $75k median a year* | Public, $9.99 to $2,499.99 a month |
| Entry price | About $29.5k a year* | $9.99 a month (Connect, first-party analytics) |
| Competitor download and revenue estimates | Mobile App Data, by quote | Boost $599.99 a month (2 competitors), Scale $2,499.99 (store-wide) |
| Ad intelligence | Ad spend, impressions and share of voice across channels (Pathmatics) | Apple Ads keyword discovery |
| Method | Panel plus models, data.ai panel added 2024 | Models trained on first-party data from "hundreds of thousands of apps" |
| Published error rate | None | None |
| Unit | Category, publisher, top chart | Connected apps and tracked competitors |
Sensor Tower pricing
Sensor Tower uses custom pricing, and its pricing page is a demo request for its six-product suite: Mobile App Data, Digital Advertising and retail media (Pathmatics), Audience Insights, Web Insights, Video Game Insights and Playliner. Sensor Tower contracts run $29.5k to $115k a year with a $75k median*. Sensor Tower offers a quote-only small-team tier through AppMagic, which it acquired in May 2026.
Appfigures pricing
The cheapest paid Appfigures plan is Connect at $9.99 a month for first-party downloads, revenue, subscriptions and payouts on five connected apps. Monitor at $44.99 tracks 100 keywords and Optimize at $149.99 tracks 500. Competitor estimates start on Boost at $599.99 a month with 2 competitors and 1,000 keywords, and Amplify at $1,399.99 covers unlimited competitors.
Appfigures also sells store-wide market plans: Scout ($599.99 a month) filters by metadata, rank and ratings, Pathfinder ($1,249.99) adds SDK and audience filters, and Scale ($2,499.99) adds download and revenue estimates by country. All three are sales-led. Annual billing saves 17% to 29%.
Revenue estimate methodology
Sensor Tower credits "proprietary modeling and panel-based methodologies", meaning statistical models fed by a user panel. It says the estimates are for "directional analysis" (trends, not exact figures). Appfigures trains its models on first-party data from "hundreds of thousands of apps" and claims "the highest accuracy in the industry". Neither publishes an error rate, and both are most reliable for top-grossing apps and weakest in the long tail. Appaloma models its own revenue estimates from price, usage, market and ad run length and reports them in five bands from $5k to $250k+ a month.
Recommendation
Buy Sensor Tower if you run multi-channel paid UA and need competitor ad spend with store intelligence. Buy Appfigures Connect at $9.99 for first-party analytics and upgrade to Boost at $599.99 for competitor estimates. For niche research, use Appaloma at $59 a month or $499 a year. It maps 50,000 indie apps over $5k a month into 7,000 named niches with 30,000+ USPs, proprietary five-band revenue estimates and more.
FAQ
Is Sensor Tower better than Appfigures?
For cross-channel ad intelligence, yes. Sensor Tower sells it through Pathmatics, and Appfigures' ad data covers Apple Ads keywords. For first-party analytics and two-competitor estimates, Appfigures costs $9.99 to $599.99 a month against a $75k Sensor Tower median.
Is Appfigures more accurate than Sensor Tower?
Neither publishes an error rate, so there's no public number to compare. Appfigures claims "the highest accuracy in the industry" and Sensor Tower says its estimates show trends rather than exact figures. Both are most reliable for top-grossing apps and weakest in the long tail.
How much does Appfigures cost compared with Sensor Tower?
Appfigures charges $9.99 to $1,399.99 a month on its analytics and ASO plans and $599.99 to $2,499.99 on its market plans. Sensor Tower is quote-only with a $75k median contract a year. A year of Boost on monthly billing ($7,199.88) is about a tenth of that median.
Are there any cheaper options?
Yes. Appaloma is $59 a month or $499 a year, against $599.99 a month for Appfigures' competitor estimates and a $75k median Sensor Tower contract. It maps 50,000 indie apps over $5k a month into 7,000 named niches with 30,000+ USPs, proprietary five-band revenue estimates and more.
* Vendr, a software buying service, based on 40 Sensor Tower purchases (read 12 November 2026).